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Social Media

About Social Media

What exactly is social media management?

Social media is now a central part of marketing and this will become more pronounced in the future. The number of social platforms is continuously increasing, and with it the number of users who exchange information there on a daily basis. Companies can no longer afford to avoid social media.


However, a successful appearance requires precise analysis, structured planning and professional implementation.


The most important decision at the beginning is which platform is right for your business. What products or services do you offer? Who are your customers? Do you have an online store?


Only a thorough analysis of the circumstances will lead to a perfect selection. Our team analyzes your initial situation and advises you on the selection of social media channels for your company. We create an individual and balanced strategy and work out a detailed plan for you.

What makes social media so special?

The use of social media has become an inseparable part of people’s everyday lives. The breadth and density of use makes these platforms interesting for any type of business, but you must remember that the conditions there are different than in the normal “advertising and marketing everyday life”.


The customer has gained significant influence in social media, is connected and informed. He does not want to be presented with clumsy product or corporate advertising. Users decide specifically which products and/or services they are interested in. Companies need to be part of the social media communication and meet customers where they are.


From social networks like Facebook and Twitter, to image portals like Pinterest and Instagram, to video sharing platforms like YouTube: The number of social media channels is large.


It requires being adept at joining the conversation on social media. This is the only way to address and win potential new customers. The basis of the social media strategy must be an analysis of which social media the company’s target group is using.

SOCIAL MEDIA PROCESS

01

Define target group

02

Elaborate target group

03

Content & Planning

04

Implementation & Targeting

05

Community Management

06

Reports & Analysis

Our focus networks

There is a wide range of choice. Having a hard time deciding? We help you find the right channels. These are the platforms that we can offer you:

Facebook: Mainstream network with customer service character

  • 3 billion users per month worldwide
  • In Germany, Facebook can boast around 32 million active users
  • 62 percent of Facebook users worldwide are under 32

Instagram: Digital glossy magazine for design fans

  • 1 billion users per month worldwide
  • Young audience in particular as a large target group
  • Instagram shopping and influencer marketing

Pinterest: Visual search engine with purchasing power

  • 459 million active users
  • 25% of Pinterest usage is related to searching for products
  • Over 15 million users in Germany alone

YouTube: Television 2.0 for young & old

  • Second most popular social media platform
  • 3 billion monthly users worldwide
  • Product review videos are among the most popular videos

LinkedIn: Business network for employees and employers

  • 722 million users worldwide
  • 55 applications are submitted per second
  • 50 million brands and companies represented

OUR ADVERTISING STRATEGY

01

Precise market analysis

02

First advertising draft

03

Define channels

04

Influencer selection

05

A/B advertising campaign

06

Evaluation

More information

The implementation of our social media strategies is very complex. Below we clarify some important aspects of our care:

If you already have channels on the various platforms, please skip the next paragraph. To ensure that our social media marketing strategy pays off directly for your business, we take a very data-driven performance approach. Before we start working together, we analyze all of your company’s social media accounts and the ads running through them, if any. Subsequently, our team develops a target-oriented marketing strategy in cooperation with your company. We pay special attention to the scalability of the upcoming social media ads and your marketing goals.

Not only we keep the full overview, but also you: We regularly create clear performance reports, which show you the current and past performance of all social media channels in real time. As an agency, we form the interface between the individual social media channels and your company.

If you would like to get an assessment of your current campaigns and speak with our experts, contact us by email or phone with no obligation & secure a free 15 minute consultation now.

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